Cristiano Ronaldo × Clear (Unilever)
Global ambassador since 2011. The financial terms of this Haircare deal have never been disclosed, so here is what is on the record.
Last updated 1 September 2026 · Sourced public estimates
Deal details
- Brand
- Clear (Unilever)
- Category
- Haircare
- Structure
- Global ambassador since 2011
- Deal value
- Undisclosed(Source:Unilever / BloombergVerified)
Clear, the Unilever haircare brand, has used Ronaldo as a global ambassador since 2011. That makes it the second-longest active relationship in his portfolio after Nike. It is a classic image deal: fixed compensation for campaign appearances and likeness rights, with no revenue share or equity component.
Unilever does not disclose individual ambassador fees in its annual report, so the value is Undisclosed. What the deal demonstrates is category reach: haircare is a mass-market consumer segment with almost no overlap with football, and it is the kind of partnership that pays for fame itself, several steps removed from anything that happens on a pitch.