Cristiano Ronaldo × Clear (Unilever)

Clear, the Unilever haircare brand, has used Ronaldo as a global ambassador since 2011 — the second-longest active relationship in his portfolio after Nike. It is a classic image deal: fixed compensation for campaign appearances and likeness rights, with no revenue share or equity component.

Unilever does not disclose individual ambassador fees in its annual report, so the value is Undisclosed. What the deal demonstrates is category reach: haircare is a mass-market consumer segment with almost no overlap with football, and it is the kind of partnership that pays because of who he is rather than what he does on a pitch.