Cristiano Ronaldo × Castrol
Long-running global partner. The financial terms of this Automotive deal have never been disclosed, so here is what is on the record.
Last updated 1 September 2026 · Sourced public estimates
Deal details
- Brand
- Castrol
- Category
- Automotive
- Structure
- Long-running global partner
- Deal value
- Undisclosed(Source:BloombergEstimated)
Castrol is one of the longer-running partnerships in the portfolio and one of the least conspicuous. Motor oil is a low-consideration purchase, bought on habit at a garage or a forecourt, so the marketing job is name recognition at the point of sale. A globally famous face does that work in every market at once, which is the logic behind football's long history of lubricant and fuel sponsorships.
No annual figure has ever been published for the deal. Bloomberg is our source for the relationship, we rate it Estimated, and the value stays Undisclosed because there is no disclosure to cite.