Endorsement
Cristiano Ronaldo × Emporio Armani
Brand ambassador since Nov 2010. Estimated at Undisclosed per year in the fashion category.
Last updated 5 August 2026 · Sourced public estimates
Estimated annual value
Undisclosed
Fashion
Status
Active
As of 2026
Confidence
Estimated
on the value estimate
Deal details
- Brand
- Emporio Armani
- Category
- Fashion
- Structure
- Brand ambassador since Nov 2010
- Estimated value
- Undisclosed
Ronaldo became an Emporio Armani ambassador in November 2010, fronting the underwear and jeans lines alongside then-partner Irina Shayk. It is the deal that established him as a fashion property rather than only a sportswear one.
It also seeded something bigger. The CR7 underwear line launched in 2013, three years after the Armani campaigns — the same category, under his own mark, with him taking a royalty instead of a fee. Read in sequence, the Armani deal looks less like an endorsement and more like market research he was paid to conduct. See the CR7 brand page for what that business became.
Sourcing
Reported by Bloomberg and rated Estimated. The exact value isn't public, so we mark it undisclosed rather than estimate.