Cristiano Ronaldo × Emporio Armani
Brand ambassador since Nov 2010. The financial terms of this Fashion deal have never been disclosed, so here is what is on the record.
Last updated 1 September 2026 · Sourced public estimates
Deal details
- Brand
- Emporio Armani
- Category
- Fashion
- Structure
- Brand ambassador since Nov 2010
- Deal value
- Undisclosed(Source:BloombergEstimated)
Ronaldo became an Emporio Armani ambassador in November 2010, fronting the underwear and jeans lines alongside then-partner Irina Shayk. It is the deal that established him as a fashion property as well as a sportswear one.
It also seeded something bigger. The CR7 underwear line launched in 2013, three years after the Armani campaigns: the same category, under his own mark, with him taking a royalty instead of a fee. Read in sequence, the Armani deal looks less like an endorsement and more like market research he was paid to conduct. See the CR7 brand page for what that business became.