Cristiano Ronaldo × Binance
Multi-year NFT partnership since Jun 2022. Estimated at Undisclosed per year in the crypto / nft category.
Last updated 5 August 2026 · Sourced public estimates
Deal details
- Brand
- Binance
- Category
- Crypto / NFT
- Structure
- Multi-year NFT partnership since Jun 2022
- Estimated value
- Undisclosed
Ronaldo's partnership with Binance began in June 2022 and is structured around NFT collections rather than a flat retainer — the CR7 series, followed by ForeverSkills and subsequent drops. He earns through the economics of the collections, which means the value moves with sales rather than arriving as a predictable annual fee.
That structure is why the deal is carried as Undisclosed here. There is no published annual figure, and the sums involved swing with a crypto market that has moved violently across the life of the partnership. Anyone quoting a firm yearly number for this deal is estimating, not reporting.
It is worth noting the reputational asymmetry: the partnership drew a proposed US class-action in late 2023 over the promotion of Binance products. We flag it for completeness — the litigation does not change the deal's existence, and we do not model speculative legal outcomes into a net-worth figure.