Cristiano Ronaldo × Binance
Multi-year NFT partnership since Jun 2022. The financial terms of this Crypto / NFT deal have never been disclosed, so here is what is on the record.
Last updated 1 September 2026 · Sourced public estimates
Deal details
- Brand
- Binance
- Category
- Crypto / NFT
- Structure
- Multi-year NFT partnership since Jun 2022
- Deal value
- Undisclosed(Source:Binance / ReutersEstimated)
Ronaldo's partnership with Binance began in June 2022 and is built around NFT collections instead of a flat retainer: the CR7 series, followed by ForeverSkills and subsequent drops. He earns through the economics of the collections, so the value moves with sales and varies from year to year.
That structure is why the deal is carried as Undisclosed here. There is no published annual figure, and the sums involved swing with a crypto market that has moved violently across the life of the partnership. Anyone quoting a firm yearly number for this deal is estimating, not reporting.
It is worth noting the reputational asymmetry: the partnership drew a proposed US class-action in late 2023 over the promotion of Binance products. We flag it for completeness. The litigation does not change the deal's existence, and we do not model speculative legal outcomes into a net-worth figure.