Cristiano Ronaldo × Altice / MEO
Portugal ambassador. The financial terms of this Telecoms deal have never been disclosed, so here is what is on the record.
Last updated 1 September 2026 · Sourced public estimates
Deal details
- Brand
- Altice / MEO
- Category
- Telecoms
- Structure
- Portugal ambassador
- Deal value
- Undisclosed(Source:Altice PortugalEstimated)
MEO is Altice's Portuguese telecoms brand, and this is the only deal in the portfolio scoped to a single country. That scope is the story. Almost everything else he signs is global, so a national ambassadorship prices on a different basis: one market, one language, a fraction of the audience, and a fee to match. Portugal is also his home market, which is where a deal of this kind is worth the most.
Our source here is Altice Portugal itself. Company announcements confirm that a relationship exists while saying nothing about its size, which is why this carries the lowest confidence rating of the twelve endorsements we track, with the value Undisclosed.