CR7 Fragrances
Licensing / Beauty — Ronaldo's role: Licensor. Game On, Play It Cool, Legacy lines; strongest in the Gulf.
Last updated 5 August 2026 · Sourced public estimates
At a glance
- Entity
- CR7 Fragrances
- Type
- Licensing / Beauty
- Role
- Licensor
- Value
- Undisclosed
- Status
- Game On, Play It Cool, Legacy lines; strongest in the Gulf
- Source
- Trade press
The fragrance lines — CR7, Game On, Play It Cool and Legacy — are licensed products, with a partner handling formulation, manufacture and distribution against a royalty. Trade reporting puts volume above 2.3 million bottles a year, with the Gulf as the strongest market.
Fragrance is the highest-margin category in the CR7 portfolio and the one least dependent on his continuing to play — celebrity scent lines routinely outlive the careers that launched them. It is also the least well-documented: the volume figure comes from trade press rather than a filing, which is why this entry carries our lowest confidence rating of the CR7 lines.