CR7 Fragrances
Licensing / Beauty, with Ronaldo as Licensor. Game On, Play It Cool, Legacy lines; strongest in the Gulf.
Last updated 1 September 2026 · Sourced public estimates
At a glance
- Entity
- CR7 Fragrances
- Type
- Licensing / Beauty
- Role
- Licensor
- Value
- Undisclosed(Source:Unattributed trade pressEstimated)
- Status
- Game On, Play It Cool, Legacy lines; strongest in the Gulf
- Source
- Unattributed trade press
The fragrance lines (CR7, Game On, Play It Cool and Legacy) are licensed products, with a partner handling formulation, manufacture and distribution against a royalty. Trade reporting puts volume above 2.3 million bottles a year, with the Gulf as the strongest market.
Fragrance is the highest-margin category in the CR7 portfolio and the one least dependent on his continuing to play. Celebrity scent lines routinely outlive the careers that launched them. It is also the least well-documented: the volume figure comes from trade press, not a filing, which is why this entry carries our lowest confidence rating of the CR7 lines.