Business
CR7 Crunch Fitness
Fitness — Ronaldo's role: JV partner. Gym franchise across Spain & Portugal.
Last updated 5 August 2026 · Sourced public estimates
Estimated value
Undisclosed
Fitness
Ronaldo's role
JV partner
Ownership / position
Confidence
Estimated
on the valuation
At a glance
- Entity
- CR7 Crunch Fitness
- Type
- Fitness
- Role
- JV partner
- Value
- Undisclosed
- Status
- Gym franchise across Spain & Portugal
- Source
- Crunch Fitness
CR7 Crunch Fitness is a co-branded gym franchise operated with the American Crunch Fitness chain, running across Spain and Portugal. Ronaldo supplies the mark and the association; the franchise partner runs the clubs.
Terms are not public and the footprint is regional rather than global, so we carry it at Undisclosed. It sits in the portfolio as a category extension of the CR7 licensing model into a service business — the same royalty logic as the apparel lines, applied to memberships.